About SOVOR | Plant-Based Protein Founder Story

The people and principles behind SOVOR

Plant-based protein should be practical, clear and worth trusting.

SOVOR was founded by Col Arvind Jadli (Retd.), a 21-year Indian Army veteran and B.Tech Civil Engineer who wanted to bring a more disciplined standard to plant-based protein, everyday wellness and digital commerce.

The aim is not to make louder promises. It is to make better decisions easier: understand the label, start with food, choose a useful product and build a routine you can repeat.

Find your protein fit Read the Sovor Edge label

Last reviewed: September 2026 · Founder and brand information

Col Arvind Jadli, founder of SOVOR plant-based protein and wellness brand

A founder-led standard

From field discipline to everyday nutrition

Col Arvind Jadli’s background shapes how SOVOR works. In the Army and in engineering, details matter because small errors become expensive later. The same idea applies to a nutrition label, a product claim and a customer’s daily routine.

That is why SOVOR keeps the promise deliberately grounded: plant-based protein for people who want a practical supplement option, and useful explanations for people who want to know what they are buying before they buy it.

About pages often make broad promises about transformation. This one is intentionally narrower. SOVOR cannot decide what an individual should eat, diagnose a condition or guarantee a result. It can show the product information we hold, explain the reasoning behind a plant-based protein product and point readers toward better questions. If a label, source or recommendation needs clarification, the customer should be able to ask before placing an order.

That approach also guides the editorial work around the brand. Indian government nutrition guidance, the current product label and credible research should be distinguishable from founder opinion. When evidence is limited or a question depends on a person’s health history, the responsible answer is to say so. Trust is built through that boundary as much as through the product itself.

“The standard is simple: if we would not explain it clearly to our own family, we should not hide it in a product page.”— Col Arvind Jadli (Retd.), Founder, SOVOR

Common questions

About SOVOR and plant-based protein

Is SOVOR a plant-based protein brand?Yes. SOVOR Edge is a pea-and-rice plant-based protein option. The current product page contains the label, ingredients, nutrition information and preparation details.
Does SOVOR replace a balanced diet?No. SOVOR treats plant-based protein powder as a convenience option that can support a routine alongside varied foods. It is not a substitute for meals or medical care.
Who founded SOVOR?SOVOR was founded by Col Arvind Jadli (Retd.), a 21-year Indian Army veteran and B.Tech Civil Engineer based in India.
Where can I start?Use the Indian protein calculator for a general planning estimate, then read the current Sovor Edge label before deciding whether the product fits your routine.

What SOVOR makes

Two practical paths, one standard of clarity

Sovor Edge plant-based protein

A pea-and-rice plant-based protein option for Indian vegetarian and vegan routines. The product page shows the current label, ingredients, nutrition information and preparation guidance. It is a convenience option, not a replacement for a varied diet or professional care.

Read the current product details →

Sovor RTO Guard

An AI-enabled Shopify app for D2C merchants who want to review COD risk, confirmation and recovery operations. It applies the same principle in a different setting: clearer information before an expensive decision.

View the Shopify app →

How we work

Food first. Label literate. Useful by design.

Food first

We treat plant-based protein as one part of a routine. Dal, chana, soy, dairy where suitable, grains, vegetables and a varied diet still matter.

Evidence before hype

Nutrition guidance starts with Indian government guidance and credible research. Product facts come from the current label, not a generic claim library.

Clear next steps

Every useful page should help you decide what to read, calculate or do next without making a universal health promise.

Clarity over clevernessWe explain who a product may suit, what it contains and what it cannot do.
Routine over perfectionA repeatable meal and a realistic plan are more useful than an ideal plan that never happens.
Respect for the customerQuestions about ingredients, allergens, health and fit deserve direct answers.
Build, test, improveWe refine products and systems through evidence, feedback and practical use.

Keep reading

Start with the question that matters to your day

Not sure how much protein fits your routine? Use the Indian protein calculator. Want to understand the wider context? Read our guide to daily protein intake in India and the current plant-based protein sources for vegetarians.

Talk to SOVOR

Have a product, partnership or nutrition question?

Write to arvind@sovor.store. For orders and support, use support@sovor.store.

Visit the SOVOR store page
Health and information disclaimer. This page is general information, not medical advice. Protein needs vary by person. Consult a qualified doctor or registered dietitian before changing your diet or supplements, especially during pregnancy or when managing a medical condition, medication or allergy.